Our panel at FHS 2025

On Tuesday, October 28^th, from the Centre Stage, the session “From Heritage to Growth: New Hospitality Investment Hotspots in Italy”, moderated by Gemma Greenwood, explored how culture, design, and innovation are shaping the next wave of opportunities in Italy’s hospitality sector.

Speakers included:

• Valerio Soldani, Director, ITA – Italian Trade Agency (Dubai);

• Alessandra Priante, President of ENIT – the Italian National Tourism Board, highlighted the potential of lesser-known regions and authentic models;

• Chiara Gibertini, Business Developer and Project Manager at Pininfarina, shared how heritage projects, such as Vetreria Murano in Venice, are blending tradition, branded residences, and luxury hospitality;

• Marco G. Malacrida, Founder of Italia Hospitality, cited glamping, thermal resorts, and wine tourism as key growth drivers, highlighting the importance of sustainable, long-term investment.

The panel highlighted Italy’s unique balance between heritage preservation and contemporary opportunities.